The Executive Management Team of Principle Insurance Holdings Limited are :

Mr. Bradley Brandon Cross , Chief Executive Officer

Mr. Brandon-Cross has had a successful career in the insurance industry both in the UK and internationally for more than 22 years. During that time, Mr. Brandon-Cross has either led or been significantly involved in some 15 completed acquisitions in the insurance sector and successfully grown small or start-up businesses in the UK, the United States, Japan and elsewhere.

In 2001 Mr. Brandon-Cross co-founded the Rubicon Corporation, an insurance outsourcing venture. Rubicon quickly grew through a mixture of acquisitions and organic growth, generating revenues of more than £25 million with around 600 staff and featured as clients many of the UK's leading insurance providers.

Prior to founding Rubicon, Mr. Brandon-Cross spent 6 years at GE Capital, managing its primary insurance business in Europe and the Far East, first as Managing Director of the non-UK insurance business, operating in 15 countries across the Continent of Europe and Asia Pacific, including France, Germany, Spain, Italy, Japan and Australia. Following this, Mr. Brandon-Cross was Managing Director of the UK insurance business; at the time the UK's ninth largest insurer and a market leader in specialist property and casualty insurance.

Prior to GE, Mr. Brandon-Cross was one of the principals and head of the Continental European business of Consolidated Insurance Group. Between 1988 and 1992, Mr. Brandon-Cross was President of Consolidated's North American business based in Wilmington, Delaware, and before that was Head of Business Development in Consolidated's UK operations in London and was part of the team that acquired the business from the Beneficial Corporation in 1988. GE Capital acquired Consolidated in 1994.

Mr. John Willmott , Chief Operating Officer

Mr. Willmott, Chief Operating Officer, has over 20 years business experience which spans insurance, financial services and the oil and chemical industries. He has held several operational director roles within the insurer Aviva, in both the UK and Poland, and prior to that spent four years as a director of GE Capital in the UK and Belgium.

Mrs. Sue Bradbury , Chief Financial Officer

Mrs. Bradbury has been involved in the insurance sector since 1994, initially as Finance Director of Privilege Insurance and then in various Finance Director roles within RBS Insurance ending as Finance Director of UK Insurance in 2004.For the last three years, she has been CFO at Primary Group involved in retail broking, underwriting agency and insurance company activities.

Ms. Zoe Bucknell, Legal & Compliance Director

Ms. Zoe Bucknell has spent the last twelve years working in and for the insurance industry, starting at Lloyds of London in 1996. Prior to joining Principle Insurance she has held the position of Group Legal Counsel and Company Secretary for the Advent Insurance Group and was UK Group Company Secretary for Hiscox.

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