Home >> In the News >> The Asian News, 26 January 2009
Ethnic minorities call for businesses to engage with their culture
“With Barack Obama now sworn in as the first African-American president of the United States, British ethnic minorities are calling for businesses to do more to understand the diverse cultures within the communities in which they operate….research by Salaam Halal insurance reveals the need for positive role models within ethnic communities, and demonstrates the vital role that businesses can play in improving community cohesion.
“A concerning 95 per cent of people from ethnic minorities who live in Britain feel that community spirit in their area is in decline. Almost one in two attribute this decline to a lack of positive role models (42%). Meanwhile, more than one in ten Britons belonging to an ethnic minority say that a lack of understanding of local cultures by businesses is making the problem worse (12 per cent).
“Bradley Brandon-Cross, CEO of Salaam Halal insurance: “Businesses can aid cultural integration within the community by engaging with community leaders and taking time to really understand the diverse needs of people within Britain today. As the first independent Islamic insurance provider in the UK, understanding the needs of the Muslim community is key to our success.”
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